What is the #1 factor that predicts the long-term success of any business? Systems. Of course, I’m talking about long-term, the big picture. This is not to say that a great system is all you need to make boatloads of cash. Sorry, folks. Customers and consistent sales are crucial factors. I’m talking about the importance of systems in taking a business from something that works to something that’s scalable and sustainable. I hate to do this, but it’s just too obvious to avoid. Let’s look at the McDonald’s business system. I know, I know. Been there, done that. Business School
Sprouter is an emerging social media arena targeting entrepreneurs. IMHO, it’s the first of many similar networks to come that will target niche groups instead of trying to compete with the monster networks like Twitter. But unlike many other social media networks I’ve seen, Sprouter offers something very intriguing for the modern entrepreneur. First, I must admit – I have not really been much of an early adapter with social networking. Around the time Facebook and Twitter came onto the scene in a big way, I was focusing much more of my web marketing education on improving results and not
Everybody loves free, especially around the holidays when most of us spend more than any other time of year. And when it comes to building successful websites and creating targeted Search Engine Optimization campaigns, free tools are the best! Today I want to share a few of my favorite free tools and tricks for SEO. These puppies are a great way to get more natural search engine traffic and work great with the strategies I’ve suggested before. 1. EzineArticles.com Free Article Directory For article marketing, my absolute favorite directory is www.ezinearticles.com because they almost always deliver the most results. You
It’s no secret that content marketing is what makes the Internet Marketing world go ’round. For that reason, I’ll spare you a long treatise on why content marketing is so important, what it is, and blah blah blah. Instead, I want to focus on the real strategy behind content marketing in terms of action steps you can take today. Whether you’re a small business owner with a growing website or you’re an affiliate marketer looking to get more results from your online marketing efforts, the strategies for content marketing are essentially the same. I have talked about these strategies in
The holidays are upon us and a new marketing season has officially begun. The US holiday season is incredibly important for most businesses – whether online or offline. Since “Black Friday” marks the day when most consumer goods operations go “out of the red and into the black” on accounting sheets, you can imagine how critical it is to make the most of this notorious period of consumer spending. But you already knew all of that, so I won’t bore you with the details. Instead, let’s dig into taking your holiday season marketing plan into the online world to maximize