It’s no secret that content marketing is what makes the Internet Marketing world go ’round. For that reason, I’ll spare you a long treatise on why content marketing is so important, what it is, and blah blah blah. Instead, I want to focus on the real strategy behind content marketing in terms of action steps you can take today.
Whether you’re a small business owner with a growing website or you’re an affiliate marketer looking to get more results from your online marketing efforts, the strategies for content marketing are essentially the same.
I have talked about these strategies [...]
Truly, I have no idea what kind of article marketing campaign you might be running these days, so please don’t be offended by my pushy headline. I’m just trying to save you from the mistakes I find a large number of people making in the article marketing world. I know first-hand because I’ve made these mistakes myself. So, to be fair, my article marketing used to suck too. It’s not easy to learn how to do something right. And I’m still learning new strategies every day.
All right, enough of the preface. Let’s get down [...]
In the previous article, “Article Marketing and SEO” – Part One, I reviewed the basic theory behind article marketing and showed how Search Engine Optimization has evolved to today. In this second part, I want to look at exactly how you can make this basic Article Marketing SEO strategy work for you.
Building Trust and Credibility Articles
We already recognize the power of Google and other major search engines in building trust with users. Again, this is exactly why we use the search engines we use. Your goal as an article marketer is to build trust and credibility using [...]