80/20 Strategies for Web Marketing, Business Systems, & Personal Productivity
It’s no secret that content marketing is what makes the Internet Marketing world go ’round. For that reason, I’ll spare you a long treatise on why content marketing is so important, what it is, and blah blah blah. Instead, I want to focus on the real strategy behind content marketing in terms of action steps you can take today. Whether you’re a small business owner with a growing website or you’re an affiliate marketer looking to get more results from your online marketing efforts, the strategies for content marketing are essentially the same. I have talked about these strategies in
The holidays are upon us and a new marketing season has officially begun. The US holiday season is incredibly important for most businesses – whether online or offline. Since “Black Friday” marks the day when most consumer goods operations go “out of the red and into the black” on accounting sheets, you can imagine how critical it is to make the most of this notorious period of consumer spending. But you already knew all of that, so I won’t bore you with the details. Instead, let’s dig into taking your holiday season marketing plan into the online world to maximize
SEO, PPC, SERP, CPA, blah, blah, blah. Anytime I talk about my work with someone outside the web marketing world, I get that classic “deer in the headlights” stare. I always try to dress it up in general terms by saying things like “I do web marketing” or “I help people get better results from their business website” and so forth. But people always seem to push a bit further. The second I start spouting off terms like SEO or Search Engine Marketing, the eyes start to glaze over. Search Engine Optimization strategies are especially difficult to explain, let alone
Truly, I have no idea what kind of article marketing campaign you might be running these days, so please don’t be offended by my pushy headline. I’m just trying to save you from the mistakes I find a large number of people making in the article marketing world. I know first-hand because I’ve made these mistakes myself. So, to be fair, my article marketing used to suck too. It’s not easy to learn how to do something right. And I’m still learning new strategies every day. All right, enough of the preface. Let’s get down to business. Why Your Article
In the past few months, I have found Cost Per Action (CPA) Affiliate Programs more and more profitable in the Internet Marketing world. Affiliate Marketing is, of course, very different for everyone. Some have more success than others with particular types of programs. The reason that I have found greater success with CPA rather than traditional affiliate programs is more a result of my individual style of online marketing than anything else. Some may find more success with mainstream programs which pay a larger flat or recurring commission instead of a smaller up-front fee for simply acquiring customer information. All
