80/20 Strategies for Web Marketing, Business Systems, & Personal Productivity
What we generally refer to as “Search Engine Optimization” or “Search Engine Marketing” can refer to so many different things, so I want to be clear from the beginning that this article is not intended to be a comprehensive report on SEO itself. Let’s face it – even among so-called experts, few people can ever agree to a basic definition or procedure for SEO. So, for this article – let’s forget about optimization in the larger sense. Instead, I want to talk about a very specific strategy for optimization. This is a strategy I have used over and over again
