Jason Clegg

Podcast – Women Entrepreneurs, Financial Crisis, Web Entrepreneurship, & Social Marketing

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In our latest podcast, Stephanie Frasco and I rap about some great topics:

• Women as Entrepreneurs & Business Builders
• The Recent Financial Crisis & Internet Business
• Why Social Marketing is Critical for Entrepreneurs Everywhere

With our unique backgrounds online — Stephanie in social media and myself in search marketing — these topics come together quite nicely for a pretty lively discussion.

Women as Entrepreneurs

I’m a huge believer in the power of entrepreneurship to change everyone’s lives, but I think women might benefit even more than men in many cases.  The traditional workplace has long been overrun with and managed by men — at least in high-powered executive positions.  But with the web, so many doors have opened for women to make their way without (more…)

3 Comments Podcast

2010 Planning Success – Why Your New Year’s Resolution Sucks

January is a popular time to redesign your life. A clean slate. New beginnings. Fresh start. However you slice it, people have been doing this sort of thing for a long time. That’s where January comes from after all — Janus, the Roman god of gates and doorways. Anytime you see an image of Janus he has two faces, one looking back and the other looking ahead.

The only problem with January is it can become more like an endless cycle than a legitimate chance to start over and get some renewal. It that my “New Year’s Resolutions” for example are pretty much the same things year after year: get healthier, be happier, and make more money. No problems there.

But this is a bit annoying. Every year I’m rehashing the same goals. The good news is that I’m super clear about the things I value as the years go by. These things don’t change too much. The bad news is that I must be doing something wrong. Why else would I be drawing out this same exact list every time the calendar flips over?

Values are the Foundations of Goals

Obviously, I value health, happiness, and wealth. Every year, I’m concentrating on these parts of my life and finding things I don’t like and beginning the year with some goals of improving them. So what’s wrong with that? I thought you’d never ask…

The big problem here is specificity. Healthy, happy, wealthy. That sounds great and all, but how exactly does one define healthy? What does it mean to be happy? And wealthy? My ideas about all three of these things are (more…)

9 Comments Goal Setting, Lifestyle Design

2010 Web Marketing Forecast – Facebook, PPC, and Big Brother

I’m thinking ahead to 2010 today and wondering what next year will hold for online marketing trends. I certainly don’t mean to be a prophet here, but I do think it’s a good exercise to try and see the future (even if you’re dead wrong). There are several areas of the web that show signs of change and even major shifts on the road up ahead. And we all know how quickly things can change online. We should always be thinking at least a few steps ahead of where we are today. As they say, in business you’re either growing or you’re dying. So let’s consider the road ahead to be sure we can avoid disaster.

The 2010 Online Experience Transformed
If you’re marketing to your customers online, you really do have to think about user experience. As the web has become increasingly central to people’s lives, the environment itself has become incredibly dynamic. The idea of “getting online” in 2009 was very different than 10 years ago, no doubt. But it was also very different than we experienced in 2008.

In the world of marketing, the name of the game is to go where your customers are. Obvious point, right? Let’s consider the landscape for 2010 and try to predict where most customers are likely to be found.

Facebook Takes Over the World
Yes, this is the big buzz in web marketing circles. Facebook has made MySpace look pathetic. Twitter has proven that monetization is not everything. And everyone’s little brother has the next big idea for (more…)

1 Comment Internet Marketing, PPC Marketing