Internet Business Success, Entrepreneurship, & Lifestyle Design
Hi there! Welcome to my website. I'm NOT some get rich quick big shot. I'm just a self-made guy who worked hard to get where I am today. The goal of my website is to teach you how to...
SEO, PPC, SERP, CPA, blah, blah, blah. Anytime I talk about my work with someone outside the web marketing world, I get that classic “deer in the headlights” stare. I always try to dress it up in general terms by saying things like “I do web marketing” or “I help people get better results from their business website” and so forth. But people always seem to push a bit further. The second I start spouting off terms like SEO or Search Engine Marketing, the eyes start to glaze over. Search Engine Optimization strategies are especially difficult to explain, let alone the whole complex and dizzying world of Search Marketing in general.
But since I seem to have the recurring fortune to participate in these types of conversations time and time again, I have decided to try and translate this world in the simplest terms possible for outsiders. So let’s get started.
Search Engine Marketing is also known as SEM for short – one of the many acronyms you’ll encounter in this industry. In a nutshell, search marketing consists of anything you do to promote, advertise, or otherwise drive traffic to a website via search engines. Of course, when we think about search engines we tend to think Google, Yahoo, and now Bing. But truth be told, there are thousands of search engines lurking out on the web. By targeting the top three engines, you’re pretty likely to hit the majority of the market.
There are two primary methods of SEM: Search Engine Optimization and Pay Per Click Marketing. The reason for this is simple. There are also two primary components of most search engines. Those two components are (more…)
Search Engine Optimization, if done right, is no easy task. Like any other online marketing strategy, lots of time and subtle decision-making is involved in a high quality SEO Campaign. Still, for virtually any small business today, some form of online marketing is necessary – even vital to success. Search Marketing to obtain organic rankings is one of the best investments a small business operation can make.
In this post, I want to offer some quick-and-easy Internet Business Strategy ideas for those interested in a do-it-yourself solution. Keep in mind that I still believe the absolute best solution for a complete beginner is to find a consultant or a small firm to advise you on the tricky parts and to offer some initial guidance. But if you are savvy and eager, doing it yourself is a great way to go!
And though this post is targeted towards “small business online marketing” – I use that term very loosely. This information could apply equally to a new local restaurant or an e-commerce shop for golfing enthusiasts. But these tips are intended mostly for beginners.
I do want to be clear about one thing before we get started: All three of these tips are closely related to the SEO services we offer at our niche marketing websites. I don’t mean to be overly self-promotional in this article, but we offer these services and they are successful for an important reason – they work!
Let’s face it, great content is essential to any SEO strategy. You need high-quality content on your blog posts, website pages, press releases, social media campaigns, and everything else under the sun. This should come as no (more…)
Truly, I have no idea what kind of article marketing campaign you might be running these days, so please don’t be offended by my pushy headline. I’m just trying to save you from the mistakes I find a large number of people making in the article marketing world. I know first-hand because I’ve made these mistakes myself. So, to be fair, my article marketing used to suck too. It’s not easy to learn how to do something right. And I’m still learning new strategies every day.
All right, enough of the preface. Let’s get down to business.
Most people think about article writing and article distribution like this… “It’s easy. I’ll just write up about 300 words or so and submit it to a directory or two and watch the links and traffic roll in. Right?”
Wrong.
First, the major problem with this strategy is a great lack of consistency. If you really want article marketing to work – and I mean REALLY work – you have to work it. You have to be consistent and proactive. You have to make it a regular part of your marketing system. Otherwise, it will wither and die.
The vast majority of people looking to develop an article marketing strategy for their small business, blog, or other venture simply give up way too early and way too easily to ever see any real difference in their website performance.
I know this is the case because I’ve done it myself on a number of occasions. Fortunately for me (more…)
“In business, you’re either growing or you’re dying.” Ok, perhaps it’s not that simple. Business growth is hardly a 100% up or 100% down situation. That said, we should all take this idea to heart when thinking about any type of entrepreneurial project. Obviously, we all want growth. No disagreements there. But how do we get it? When do we get it? And, most importantly, how much of it should we be getting?
To make things more interesting, web business growth can be an especially tricky matter since the size of your niche or marketplace can be a bit difficult to measure.
But let’s get straight to the point here and talk Internet Business Strategy for growth. As usual, these basic principles apply to virtually any offline business as well.
What do you usually think about when you decide to grow a business? Hopefully two things come to mind: customers and money. You’ll need both to increase the size of your business, no doubt about it.
But here’s the problem: More money is one thing, but more customers could actually be more of a step backwards than a step forwards. The first thing on your mind for business growth should be, “How can I get more revenue out of my existing customer base?”
The growth strategy is simple: Develop new products and services to sell to the list you’ve already (more…)
Free online blogging tools can be used for driving traffic to your affiliate marketing websites, e-commerce sites, or any other online business outposts you may have. This is a great trick for getting more traffic without any cost – unless you choose to hire article writers to create the content for you.
There are two primary free blogging websites available online – Blogger.com and WordPress.com Because it’s Google owned, Blogger is easily the more popular of the two. But what Blogger lacks, WordPress delivers in spades.
The greatest advantage of WordPress.com is the unique tagging system. In my experiments, WordPress tags can be a tremendous source of free traffic and backlinks if you do it right and target a fairly undeveloped niche.
Here’s how to set up your free blog:
1. Go to www.Wordpress.com
2. Start a free account.
3. Setup your first free blog.
It is extremely important – as always – to choose a WordPress.com domain that includes your target (more…)
Type your first name and email address in the form below to get Free Instant Access to Jason's 7-Step Internet Business Startup Guide so you can start learning how to build online revenue streams from scratch quickly and easily -- immediately!
You'll also receive a periodic newsletter with other great tips and exclusive resources to building passive income online AND offline!
